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Newcastle Brown Ale: Have you experienced the Lighter Side of Dark?

A Uniquely Interesting Combination by Will Hanrahan

I spent 3 amazing years in Newcastle and graduated with a degree in Marketing, so it’s great to see how popular this beer is in the USA. I wanted to share a little more information of the brand and about the city of Newcastle. Cheers!!

Newcastle Brown Ale

Newcastle Brown Ale: Brewed in Tadcaster, North Yorkshire

Ad Campaign Characteristics: Wit, Intelligence & Dry Humor


Dry Heat billboard

Objectives: Breaking Conventions

Standing apart from the perceptions that most domestic beers thrive upon A dark beer that is surprisingly easy to drink

Bloody Smooth

Not your typical ale – an extraordinary beer, distinct and innovative with real ingredients


Educating consumers and sharing the Beauty of the Brand, the Beer and Banter in British Culture

Fun Facts

The day after “Broon’s” launch, it was said the local police appealed to the brewery to make it weaker because the cells were full of drunks.

The ale was also dubbed “dog” by drinkers, as they would make the excuse of going to “walk the dog” when nipping to the pub

Varieties of Newcastle

Founders Ale

  • Newcastle Summer Ale: Refreshing and light, this golden beer offers a subtle citrus hop aroma and a clean, refreshing flavor with a dry finish
  • Newcastle Werewolf: Naturally blood red in color, this distinct tasting fall ale produces a combination of sweet berry overtones and a sudden bite of bitterness
  • Newcastle Winter IPA: Zesty in character and jam-packed with a creamy finish, the Newcastle Winter IPA is full-bodied and hoppy, delivering unique and authentic malt flavors for the cold season and snowy matchdays
  • Newcastle Founder’s Ale: A rich ode to the heritage and the work of five of the best brewers in the city coming together to show off their craft, Founder’s Ale offers a full-bodied ale with a sweet and dry finish

Some Famous Geordies 

Mark Knopfler



Brian Johnson

George Stephenson

Alan Shearer

Alan Shearer

Why are people from Newcastle called ‘Geordies’?

ONE theory is that the name was taken from George (Geordie) Stephenson, the mining and railway engineer who hailed from the north-east. 


Another is that it derives from a term of abuse coined by the Scottish Jacobites in the 1745 Rebellion because of the defence of the town of Newcastle against them by supporters of King George (Geordie) II

Angel of the North 

The Angel of the North  Read more here (

And Finally….

Did you know the first public demonstration of the light-bulb was given by its inventor Joseph Swan on 3rd Feb 1879 at a lecture theatre in Newcastle, therefore the first public building in the world lit by electric light? In 1881 Mosley Street in Newcastle became the first street in the world to be illuminated by electric light.

Please let me know if you have any more questions about Newcastle and the Brand, always happy to help. I hope you found this article interesting.


About whanrahan

Strategic marketing and branding expert from England, working in San Diego for U-T San Diego. Social media evangelist & craft beer aficionado. Blogging About Online Marketing topics that interest me @whanrahan

2 responses to “Newcastle Brown Ale: Have you experienced the Lighter Side of Dark?

  1. Geoff Brown ⋅

    Very nice peice.
    The other theory about where the term “Geordie” comes from is linked to your first one. Miners in the North East coalfield used safety lamps designed by George Stephenson. However miners in the rest of the UK used the Davy lamp (designed by Sir Humphrey Davy I believe)
    Hence NE miners were “Geordie’s lads”.

    The other name for Brown Ale, other than “dog” was “jawney inta space” but thats not really in keeping with modern responsible drinking messages, is it!

    Best regards
    (exiled Geordie)

    • whanrahan

      Hi Geoff,

      Thanks for taking the time to read my blog, I really appreciate your feedback and it’s great to know there is someone out there who was able to read this post!

      I like your comments adding to the article, good to have some geordie expertise here!

      All the best,


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