A Uniquely Interesting Combination by Will Hanrahan
I spent 3 amazing years in Newcastle and graduated with a degree in Marketing, so it’s great to see how popular this beer is in the USA. I wanted to share a little more information of the brand and about the city of Newcastle. Cheers!!
Newcastle Brown Ale: Brewed in Tadcaster, North Yorkshire
Ad Campaign Characteristics: Wit, Intelligence & Dry Humor
Objectives: Breaking Conventions
Standing apart from the perceptions that most domestic beers thrive upon A dark beer that is surprisingly easy to drink
Not your typical ale – an extraordinary beer, distinct and innovative with real ingredients
Educating consumers and sharing the Beauty of the Brand, the Beer and Banter in British Culture
The day after “Broon’s” launch, it was said the local police appealed to the brewery to make it weaker because the cells were full of drunks.
The ale was also dubbed “dog” by drinkers, as they would make the excuse of going to “walk the dog” when nipping to the pub
Varieties of Newcastle
- Newcastle Summer Ale: Refreshing and light, this golden beer offers a subtle citrus hop aroma and a clean, refreshing flavor with a dry finish
- Newcastle Werewolf: Naturally blood red in color, this distinct tasting fall ale produces a combination of sweet berry overtones and a sudden bite of bitterness
- Newcastle Winter IPA: Zesty in character and jam-packed with a creamy finish, the Newcastle Winter IPA is full-bodied and hoppy, delivering unique and authentic malt flavors for the cold season and snowy matchdays
- Newcastle Founder’s Ale: A rich ode to the heritage and the work of five of the best brewers in the city coming together to show off their craft, Founder’s Ale offers a full-bodied ale with a sweet and dry finish
Some Famous Geordies
Why are people from Newcastle called ‘Geordies’?
ONE theory is that the name was taken from George (Geordie) Stephenson, the mining and railway engineer who hailed from the north-east.
Another is that it derives from a term of abuse coined by the Scottish Jacobites in the 1745 Rebellion because of the defence of the town of Newcastle against them by supporters of King George (Geordie) II
The Angel of the North Read more here (http://en.wikipedia.org/wiki/Angel_of_the_North)
Did you know the first public demonstration of the light-bulb was given by its inventor Joseph Swan on 3rd Feb 1879 at a lecture theatre in Newcastle, therefore the first public building in the world lit by electric light? In 1881 Mosley Street in Newcastle became the first street in the world to be illuminated by electric light.
Please let me know if you have any more questions about Newcastle and the Brand, always happy to help. I hope you found this article interesting.