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US Bartenders Join 47 countries in the World’s Largest Cocktail Education Program

Combine two parts wisdom and one part charm, add a dash of hospitality and garnish with a friendly smile – this is the recipe for a great bartender.

Diageo will honor bartenders and mixologists by debuting the Diageo World Class program in the United States in conjunction with the United States Bartenders’ Guild (USBG).This cocktail training program will champion the art of the crafted cocktail and name one talented bartender the first-ever World Class U.S. Ambassador, who will represent the United States at the Diageo World Class Global Final in Brazil this coming July.

To participate, hopeful bartenders and mixologists should register at and complete three online educational modules enriching their skills and knowledge of the culinary art of the cocktail. The modules will focus on the history of classic and innovative recipes both behind and in front of the bar such as

  • Classics with a Twist

  • Asian Influences

  • Gentlemen’s and Ladies’ Drinks.

 Participants will also use their newly acquired knowledge to submit an original cocktail recipe and instructional video featuring premium spirits from the Diageo Reserve portfolio, including

  • Ketel One Vodka

  • Ciroc Vodka

  • Tanqueray No. TEN Gin

  • Zacapa Rum

  • Bulleit Bourbon

  • Johnnie Walker Blended Scotch Whisky

  • Don Julio Tequila

To ignite the spirit of program, the USBG, along with World Class U.S. will host a series of six events across the country. From April 23 through May 15, 2012, renowned mixologist and Tanqueray Global Ambassador Angus Winchester will travel to Houston, Miami, Chicago, Boston, Seattle and New York to recruit bartenders and inform potential participants about the international program.

Additionally, Winchester will use his industry expertise to judge participants’ cocktail recipe submissions and select 20 mixologists to compete in the program’s final challenge.

Following Winchester’s selections, World Class U.S. will culminate with a final event on June 19, 2012, in New York City.

For additional information and to register for the program, visit Join the conversation by following @WorldClassUS on Twitter, use the hashtag #CocktailChallenge and visit


About whanrahan

Strategic marketing and branding expert from England, working in San Diego for U-T San Diego. Social media evangelist & craft beer aficionado. Blogging About Online Marketing topics that interest me @whanrahan

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