March 28, 2012
Zhujiang beer is a 5.3% abv pale lager, and is one of 4 Chinese national beer brands (along with Tsingtao, Snow Beer and Yanjing). Zhujiang is a leading brand in China; 48,000 bottles are consumed per hour. It is particularly successful in the South of China. The beer is also exported to countries around the globe, including Canada, France, Australia, U.S., Sweden and the UK.
To many, Asian style beers are the ideal accompaniment to a Chinese meal since it never detracts from the food flavors. Some Far Eastern food can be light flavored and you still want to taste it after a drink
I. Khan Global Brands, Inc. has been appointed the U.S. Master Importer of Zhujiang Premium Draft, ranked among the top-selling beer brands domestically in China and gaining in recognition and popularity throughout international.
The Brewery is based along the Pearl River delta in the Canton province, famous for its culinary style, and flavor. The Guangzhou Zhujiang Brewery was established in 1985 with guidance from the Belgian brewing industry and assistance from InBev, it is the single largest and most prestigious brewing facility in the world. In recent years, the Brewery was awarded Top Environmental Friendly Enterprise, the leading award in the Chinese Environmental Protection Program.
Zhujiang Premium Draft, Guangzhou Zhujiang Brewery’s flagship brand is widely known and available across the entire country and neighboring Pan Asian region. Zhujiang Premium Draft is ranked among the top-selling beer brands domestically in China. Zhujiang Premium Draft stands firmly as China’s National Famous Beer Brand, and continues to be successful in winning market share in other Asian markets and throughout international, export markets.
The agreement gives Zhujiang Premium Draft access to broad marketing and sales expertise and to I. Khan Global Brands, Inc.’s wide-reaching U.S. distribution network. The new agreement significantly broadens Zhujiang Premium Draft’s international export distribution opportunities. In return, I. Khan Global Brands, Inc. will have the opportunity to add this exotic and sophisticated Asian beer to its growing portfolio. Zhujiang Premium Draft’s distribution is focused on cosmopolitan cities such as Los Angeles, New York, Chicago and San Francisco.
“ Zhujiang Premium Draft is recognized as one of Asia’s finest beer exports,” said Isaac Khanzadeh. “We are extremely proud of Zhujiang’s position as the top selling brand in China. American beer drinkers all over the United States will soon be able to discover the fine taste of Zhujiang Premium Draft. It is a high-quality, premium brand that is a perfect complement to our growing portfolio. We are very pleased about the Brewery’s continued commitment to environmentalism and look forward to importing and marketing the Zhujiang Premium Draft brand in the United States for many years to come.”
Has anyone had this beer before? I’ve seen a few reviews so far on Beer Advocate, but I think this needs to be tested.
SOURCE I. Khan Global Brands, Inc.
A quick lesson in some classic English beer styles and San Diego brewery New English Brewing Co.
Extra Special / Strong Bitter (ESB) ESBs are essentially more aggressive and more balanced Bitters, both in alcohol and hop character, but nothing overpowering. Color range will be similar, though leaning towards the darker end of the scale; dark golds to copper. Despite “bitter” being in its name, ESBs are not really all that bitter. They key to an ESB is balance – examples include Fuller’s ESB, Old Thumper ESA & Wells Bombardier.
New English Brewing Co have released explorer E.S.B. Described as an assertively hopped and respectably strong bitter, while balanced with a chewy maltiness. Reviews on Beer Advocate (www.beeradvocate.com) describe the nut and biscuit flavors as highlights of this beer.
English India Pale Ale (IPA) – The majority of British beers with the name IPA include Greene King IPA, Deuchars IPA, Flowers IPA, Wadworth Henrys Original IPA, etc. Though bearing the name IPA, these session bitters are not as strong and hoppy as an IPA in the USA. The English IPA has a lower alcohol due to taxation over the decades. – and you hopheads out there used to West Coast IPA or Sculpin IPA, please don’t be disappointed, this is really how most IPA’s taste back in Britain!!
First brewed in England and exported for the British troops in India during the late 1700s. To withstand the voyage, IPA’s were basically tweaked Pale Ales that were, in comparison, much more malty, boasted a higher alcohol content and were well-hopped, as hops are a natural preservative. Historians believe that an IPA was then watered down for the troops, while officers and the elite would savor the beer at full strength. The leaner the brew the less amount of malt there is and less need for a strong hop presence which would easily put the brew out of balance.
Troopers Tipple IPA is a true English style IPA, using English hops to provide much less bitterness (38 IBU’s) in the authentic English style. However with plenty of hop flavor due to the use of English East Kent Goldings. Troopers Tipple IPA was designed to be a true ‘session beer’ to be enjoyed while relaxing with friends or as an accompaniment to a variety of food & a good choice for those wanting to appreciate IPAs but who haven’t yet acquired the taste for the outrageously bitter US Style IPAs.
The Tasting Room opened on January 26TH 2012, try the flight of 4 tasters for $5! 11545 Sorrento Valley Rd, Suite 305, San Diego, CA, 92121 – http://www.newenglishbrewing.com
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A Uniquely Interesting Combination by Will Hanrahan
I spent 3 amazing years in Newcastle and graduated with a degree in Marketing, so it’s great to see how popular this beer is in the USA. I wanted to share a little more information of the brand and about the city of Newcastle. Cheers!!
Newcastle Brown Ale: Brewed in Tadcaster, North Yorkshire
Ad Campaign Characteristics: Wit, Intelligence & Dry Humor
Objectives: Breaking Conventions
Standing apart from the perceptions that most domestic beers thrive upon A dark beer that is surprisingly easy to drink
Not your typical ale – an extraordinary beer, distinct and innovative with real ingredients
Educating consumers and sharing the Beauty of the Brand, the Beer and Banter in British Culture
The day after “Broon’s” launch, it was said the local police appealed to the brewery to make it weaker because the cells were full of drunks.
The ale was also dubbed “dog” by drinkers, as they would make the excuse of going to “walk the dog” when nipping to the pub
Varieties of Newcastle
- Newcastle Summer Ale: Refreshing and light, this golden beer offers a subtle citrus hop aroma and a clean, refreshing flavor with a dry finish
- Newcastle Werewolf: Naturally blood red in color, this distinct tasting fall ale produces a combination of sweet berry overtones and a sudden bite of bitterness
- Newcastle Winter IPA: Zesty in character and jam-packed with a creamy finish, the Newcastle Winter IPA is full-bodied and hoppy, delivering unique and authentic malt flavors for the cold season and snowy matchdays
- Newcastle Founder’s Ale: A rich ode to the heritage and the work of five of the best brewers in the city coming together to show off their craft, Founder’s Ale offers a full-bodied ale with a sweet and dry finish
Some Famous Geordies
Why are people from Newcastle called ‘Geordies’?
ONE theory is that the name was taken from George (Geordie) Stephenson, the mining and railway engineer who hailed from the north-east.
Another is that it derives from a term of abuse coined by the Scottish Jacobites in the 1745 Rebellion because of the defence of the town of Newcastle against them by supporters of King George (Geordie) II
The Angel of the North Read more here (http://en.wikipedia.org/wiki/Angel_of_the_North)
Did you know the first public demonstration of the light-bulb was given by its inventor Joseph Swan on 3rd Feb 1879 at a lecture theatre in Newcastle, therefore the first public building in the world lit by electric light? In 1881 Mosley Street in Newcastle became the first street in the world to be illuminated by electric light.
Please let me know if you have any more questions about Newcastle and the Brand, always happy to help. I hope you found this article interesting.