March 28, 2012
Zhujiang beer is a 5.3% abv pale lager, and is one of 4 Chinese national beer brands (along with Tsingtao, Snow Beer and Yanjing). Zhujiang is a leading brand in China; 48,000 bottles are consumed per hour. It is particularly successful in the South of China. The beer is also exported to countries around the globe, including Canada, France, Australia, U.S., Sweden and the UK.
To many, Asian style beers are the ideal accompaniment to a Chinese meal since it never detracts from the food flavors. Some Far Eastern food can be light flavored and you still want to taste it after a drink
I. Khan Global Brands, Inc. has been appointed the U.S. Master Importer of Zhujiang Premium Draft, ranked among the top-selling beer brands domestically in China and gaining in recognition and popularity throughout international.
The Brewery is based along the Pearl River delta in the Canton province, famous for its culinary style, and flavor. The Guangzhou Zhujiang Brewery was established in 1985 with guidance from the Belgian brewing industry and assistance from InBev, it is the single largest and most prestigious brewing facility in the world. In recent years, the Brewery was awarded Top Environmental Friendly Enterprise, the leading award in the Chinese Environmental Protection Program.
Zhujiang Premium Draft, Guangzhou Zhujiang Brewery’s flagship brand is widely known and available across the entire country and neighboring Pan Asian region. Zhujiang Premium Draft is ranked among the top-selling beer brands domestically in China. Zhujiang Premium Draft stands firmly as China’s National Famous Beer Brand, and continues to be successful in winning market share in other Asian markets and throughout international, export markets.
The agreement gives Zhujiang Premium Draft access to broad marketing and sales expertise and to I. Khan Global Brands, Inc.’s wide-reaching U.S. distribution network. The new agreement significantly broadens Zhujiang Premium Draft’s international export distribution opportunities. In return, I. Khan Global Brands, Inc. will have the opportunity to add this exotic and sophisticated Asian beer to its growing portfolio. Zhujiang Premium Draft’s distribution is focused on cosmopolitan cities such as Los Angeles, New York, Chicago and San Francisco.
“ Zhujiang Premium Draft is recognized as one of Asia’s finest beer exports,” said Isaac Khanzadeh. “We are extremely proud of Zhujiang’s position as the top selling brand in China. American beer drinkers all over the United States will soon be able to discover the fine taste of Zhujiang Premium Draft. It is a high-quality, premium brand that is a perfect complement to our growing portfolio. We are very pleased about the Brewery’s continued commitment to environmentalism and look forward to importing and marketing the Zhujiang Premium Draft brand in the United States for many years to come.”
Has anyone had this beer before? I’ve seen a few reviews so far on Beer Advocate, but I think this needs to be tested.