Zhujiang Chinese Beer Coming to USA

March 28, 2012

Zhujiang beer is a 5.3% abv pale lager, and is one of 4 Chinese national beer brands (along with Tsingtao, Snow Beer and Yanjing). Zhujiang is a leading brand in China; 48,000 bottles are consumed per hour. It is particularly successful in the South of China. The beer is also exported to countries around the globe, including Canada, France, Australia, U.S., Sweden and the UK.

To many, Asian style beers are the ideal accompaniment to a Chinese meal since it never detracts from the food flavors. Some Far Eastern food can be light flavored and you still want to taste it after a drink

I. Khan Global Brands, Inc. has been appointed the U.S. Master Importer of Zhujiang Premium Draft, ranked among the top-selling beer brands domestically in China and gaining in recognition and popularity throughout international.

The Brewery is based along the Pearl River delta in the Canton province, famous for its culinary style, and flavor. The Guangzhou Zhujiang Brewery was established in 1985 with guidance from the Belgian brewing industry and assistance from InBev, it is the single largest and most prestigious brewing facility in the world. In recent years, the Brewery was awarded Top Environmental Friendly Enterprise, the leading award in the Chinese Environmental Protection Program.

Zhujiang Premium Draft, Guangzhou Zhujiang Brewery’s flagship brand is widely known and available across the entire country and neighboring Pan Asian region. Zhujiang Premium Draft is ranked among the top-selling beer brands domestically in China. Zhujiang Premium Draft stands firmly as China’s National Famous Beer Brand, and continues to be successful in winning market share in other Asian markets and throughout international, export markets.

The agreement gives Zhujiang Premium Draft access to broad marketing and sales expertise and to I. Khan Global Brands, Inc.’s wide-reaching U.S. distribution network. The new agreement significantly broadens Zhujiang Premium Draft’s international export distribution opportunities. In return, I. Khan Global Brands, Inc. will have the opportunity to add this exotic and sophisticated Asian beer to its growing portfolio. Zhujiang Premium Draft’s distribution is focused on cosmopolitan cities such as Los Angeles, New York, Chicago and San Francisco.

Zhujiang Premium Draft is recognized as one of Asia’s finest beer exports,” said Isaac Khanzadeh. “We are extremely proud of Zhujiang’s position as the top selling brand in China. American beer drinkers all over the United States will soon be able to discover the fine taste of Zhujiang Premium Draft. It is a high-quality, premium brand that is a perfect complement to our growing portfolio. We are very pleased about the Brewery’s continued commitment to environmentalism and look forward to importing and marketing the Zhujiang Premium Draft brand in the United States for many years to come.”

Has anyone had this beer before? I’ve seen a few reviews so far on Beer Advocate, but I think this needs to be tested.

SOURCE I. Khan Global Brands, Inc.

Considering Advertising on Pandora Radio? Sick of Low Performing Ad Units? Results from Pandora Campaigns Shared!

What is Pandora?

Pandora is free personalized internet radio.  Simply enter a favorite artist, track, comedian or genre, and Pandora will create a personalized station that plays their music and more like it. Rate songs by giving thumbs-up and thumbs-down feedback and add variety to further refine your stations, discover new music and help Pandora play only music you love. 

Pandora is powered by the most comprehensive analysis of music ever undertaken, the Music Genome Project: a project started over ten years ago to capture the complex musical DNA of songs using a large team of highly-trained musicians.

Pandora is always free, with the option to pay for additional features

Local Fast Facts

In San Diego, Pandora reaches…

1.5MM Registered users*

575K Total monthly unique visitors**

46% Percent reach A18-34**

Source: *Internal Metrics, 9/11, **comScore Total Universe, 9/11

Why Advertise On Pandora?

Pandora is personalized, Internet radio that is free, simple and everywhere – on your phone, in your home, on your PC, and in your car.

Personalized
As listeners interact with Pandora, your brand becomes a part of their musical journey.

Uncluttered
With only one ad per break, all attention is on your brand.

Measurable
Pandora is a measured audience, not an estimate.

Targeted

You can target your ads on Pandora by location, age, gender, day-of-week, and more.

Commands 100% share of ear.
Only one interactive custom audio ad is delivered to a Pandora listener per break.

Combines sight with sound to engage your audience.
A companion tile is delivered with every audio message.

There are no wasted impressions.
Your 300×250 banner ad will only appear when a Pandora user interacts with the site. Plus, Pandora only features one banner ad per page, giving you 100% share of screen.

Here are the results of our campaigns

 

 

 

Judging by the click through rates there were huge levels of engagement in these ads, you’ll see all the click rates were above the 1% amount. Compare that against typical display advertising or facebook advertising……where click through rates can range from 0.1 – 0.01%

In my opinion, considering the $20 CPM (Cost Per Thousand) of these campaigns, the results were outstanding. Let me just break this down considering the example below.

At a $20cpm it cost $1,151 to show and play the ad 57,582 times.

735 Clicks resulted from this campaign, which works out at $1.56 per click!  Now compare this against Google Adwords – where cost per clicks can range between $1 – 10 Dollars and all you get is 3 lines of text, with Pandora we played a 15 second commerical PLUS an accompanying display ad – I know what I would rather have!!

 Try it out for your brand! email me if you have any questions – i’m always happy to help

My Experiences with LinkedIn Advertising

I wanted to share my personal experience with LinkedIn Advertising, first of all I want to say that I didn’t get any direct sales from this campaign, however for a $63.40 campaign I wasn’t expecting drastic results – I just wanted to learn more about the process of LinkedIn advertising and run some impressions to work out the likely results if this was scaled up in the future with a larger budget.

I was trying to get leads by targeting those who work as marketing director or media buyers and let them know that they can advertise with me in San Diego. To do this I set up Job Targeting and knowing that agencies often are based in other major US cities I targeted the entire country.

I ran different text variations of my ads and allowed LinkedIn to optimize the campaign by delivering more of the ads which had the best click-through rates. I decided to use this measure as my objective was to get people to click my ad and this would take the user to my LinkedIn page.

(Feel free to Link with me here http://www.linkedin.com/in/willhanrahan)

I ran the campaign for around 3 months – paying $3.50 per click, there was an option for CPM advertising, but as Click Through Rates in display advertising are typically so low I knew that paying per click (CPC) would deliver better value for me.

I set a daily budget & targeted the following job titles:

media buyer
senior media buyer
assistant media buyer
media planner
media supervisor
media director
broadcast buyer
senior media planner
broadcast negotiator
associate media director
digital media manager
digital marketing manager
digital media
director digital media
digital marketing
digital strategist
new media
media
marketing manager
marketing director
marketing coordinator
marketing
ecommerce marketing manager
online marketing manager
online marketing
online marketing executive
online marketing consultant
online marketing coordinator
director ecommerce
vice president marketing
international marketing director
global marketing manager
senior vice president marketing
assistant marketing manager
assistant brand manager
junior media planner
assistant media planner
digital media planner

I ran the same ads but with a slight change in text

Advertise in San Diego Contact Will Hanrahan – Sales Consultant for the San Diego Union Tribune

Need Online Advertising? Will Hanrahan – Sales Consultant for SignOnSanDiego and the Union Tribune

Advertising in San Diego? Offering Special Rates for SignOnSanDiego and the Union Tribune.

You’ll see in the screenshots that $63.40 delivered 22 clicks, making that an average of $2.88 per click, while considering the Cost Per Thousand makes the situation pretty interesting. The Ad Click through rates varied from 0.015% to 0.024%

I sell display advertising on Premium News Sites around the price of $10 per thousand impressions, meaning that if I was to spend $63.40 at a $10 CPM I would get 6,340 impressions. However when I spend $63.40 on LinkedIn, I was able to get 120,420 impressions – which is a $0.52 Cost Per Thousand Impressions!!! (CPM)

I like the ability to see who has viewed your profile – although some users hide their profiles so I couldn’t see who they were, this wasn’t always the case and I was able to see who had clicked on my ad and then I could follow up with them myself, I thought this was a nice aspect that traditional display advertising didn’t provide.

Unless the Cost per Click rises dramatically here on LinkedIn then I consider this one of the best options around for trying to reach a target audience, especially when trying to reach a particular job title.

Just thought I’d share this with anyone is considering LinkedIn advertising, I can help you set this up and would be happy to provide additional information.

My suggestion is to test this on a small budget for your business and find out what works, and do it quick before LinkedIn raises its prices. Thanks for reading!

What Cities Eat the Freshest Foods?

March 23, 2012

A new survey provides an interesting look into the most fresh and least fresh cities across America. The top 10 “freshest cities” are where residents are seeking and eating the freshest food options available, through farmer’s markets and gardening habits.

The 10 freshest cities in the U.S.

1. Hartford, Conn.

2. San Francisco, Calif.

3. Sacramento, Calif.

4. Portland, Ore.

5. San Jose, Calif.

6. Richmond, Va.

7. Austin-Round Rock, Texas

8. Boston, Mass.

9. Washington, D.C.

10. Minneapolis-St. Paul, Minn.

According to the Ziploc Fresh Eating Survey, 81 percent of Americans are looking for more ways to incorporate fresh ingredients into mealtime, however less than 50 percent actually eat fruits and vegetables on a daily basis.

They uncovered a city-by-city snapshot of food-related choices across America with insight into a metro area’s “freshness” ranking. The results shed light on the fact that Americans want to eat fresh food and are hungry for the resources to do so.

The Ziploc Brand and Rachael Ray have joined forces on a two-year healthy eating initiative encouraging families to “freshover” their outlook on eating, offering families’ recipes, tips, ways to use Ziploc Brand Containers and Bags

The least fresh cities underscore metro areas where residents face obstacles to eating fresh, such as a high prevalence of fast food options and a lack of fresh food resources.

Here are some other interesting findings in the report

  • Texas is a Mixed “Fresh” State – Not only is Texas home to one of the freshest metro areas in the country (Austin, Texas), but it’s also home to three of the list’s least fresh (San Antonio, Texas, Dallas-Fort Worth, Texas, Houston, Texas).

  • People Eat Fresher Near Coastlines – While half the top 10 freshest areas are on the West Coast, overall the top 10 and bottom 10 are equally divided among the West Coast, East Coast, South and Midwest. Three cities in the Bay Area scored in the top five and Richmond, Va. was the only southern city in the top ten.

  • Fast Food vs. Fresh Food Resources – There are 1.45 farmers markets per every 100,000 Americans countrywide, however there are 60.1 fast food establishments tipping the scales toward consumption of fast food. East Coast residents have a better chance of finding farmers markets, including Albany, N.Y. and Hartford, Conn. with 3.84 and 3.26 farmers markets per every 100,000 Americans respectively.

  • Fresh Food Feels Good – Universally across the country, 89 percent of Americans feel like a good parent when their family’s diet contains fresh foods.

SOURCE Ziploc

RELATED LINKS

http://www.scjohnson.com

http://www.ziploc.com

http://www.rightathome.com

Are you a Bourbon Master?

Test your knowledge with the Woodford Reserve Quiz, Answer questions correctly for free stuff!

 

Woodford Reserve recently announced the newest addition to its lineup – Woodford Reserve Double Oaked.

The new whiskey gets its name from its double aging process. Woodford Reserve Double Oaked is first aged in toasted, charred barrels created at Woodford’s cooperage. This initial maturation provides much of the color and flavor, but the second step is what makes the spirit unique. It’s moved to another custom barrel – one that’s been toasted twice as long as the initial barrel, and then very lightly charred. The heavy toast qualities impart lots of soft, sweet oak characteristics to the whiskey.

It’s offiial, now I’m a bourbon master!

Will Hanrahan

A simple but revolutionary idea, Nespresso pioneered the concept of premium portioned coffee, designed for maximum convenience. The process redefined the way coffee lovers around the world could enjoy their coffee. Key to the vision was a determination for quality, innovation and perfection.
In the Late 1970s Nestle dominated the instant coffee market with its Nescafe brand, this accounted for 30% of worldwide coffee consumption, although Nestle had no significant presence in the larger roast and ground segment. Senior management realised the opportunities for growth in this rapidly developing ‘gourmet’ segment.

To further develop, produce and market the Nespresso system, a separate company was created. The new business involved selling coffee, something Nestle were already the market leader. The company’s top management decided early on that the similarities between the two businesses were more illusory than real. Nestle were selling instant coffee to the mass market but Nespresso specifically targeted…

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Cure Basketball Fever, Shooters Elbow, Bracket Madness, Hoops Hysteria and Dribbling Dementia!

Hooters Cures Basketball Fever With Free Appetizer Coupon and Doctor’s Note during the Conference and National Tournament Games.

Hooters is encouraging customers to cure their basketball fever and catch the games at any of Hooters during the Hooters Hooky Days Promotion.
Fans should visit www.HootersHookyDays.com where they can download a doctor’s note (for recovery time away from work) and be prescribed a free appetizer to use during the national tournament and conference games.

What I like about this campaign is the ability to capture your information directly from Facebook when filling out the form; you also list your symptoms, which include Basketball Fever, Shooters Elbow, Bracket Madness, Hoops Hysteria & Dribbling Dementia!!
In providing the free appetizer they are collecting your email address and promoting their social media links – both www.twitter.com/Hooters & www.Facebook.com/Hooters. Hooters will also generously donate $1 Facebook Like to the V Foundation for Cancer Research and the Kelly Jo Dowd Breast Cancer Research Grant. Well Done Hooters!
SOURCE Hooters of America, LLC

March 15, 2012

New Research Shows Loyalty Is Up For Grabs Across Many Industries

New research finds Sam’s Club, Aldi & Amazon have the Most Loyal Customers
Large-Scale Research Study Analyzes Feedback from 10,000 U.S. Consumers to Rate Their Loyalty to More Than 200 Companies Across 18 Industries

The 3 Components Of Loyalty: 
  • Likelihood of consumers to recommend companies
  • Reluctance of consumers to switch business away from companies
  • Willingness to consumers to purchase additional products and services from companies
The research report published by Temkin Group, rates the loyalty that consumers have to 206 large companies across 18 industries. The research is based on a survey of 10,000 U.S. consumers in January 2012, it shows that only seven companies earned “very strong” loyalty ratings: Sam’s Club, Aldi, USAA, Publix, credit unions, Amazon.com, and H.E.B.
The research examines consumer loyalty to companies across 18 industries: Airlines, appliance makers, auto dealers, banks, car rental agencies, computer makers, credit card issuers, fast food chains, grocery chains, health plans, hotel chains, insurance carriers, Internet service providers, investment firms, parcel delivery services, retailers, TV service providers, and wireless carriers.
Grocery chains, retailers, and fast food chains are the top three industries, earning an average rating of “strong.”
At the other end of the spectrum, 37 companies earned “very weak” loyalty ratings, these industries included TV service providers and Internet service providers, credit card issuers and banks show up in six of the bottom nine spots in the ratings.

The research also examines how individual companies are rated relative to their industry peers. USAA has the highest level of loyalty in three industries, outpacing banking and credit card averages by more than 26 percentage points and insurers by 17 points. Nine other companies have double-digit loyalty leads over their industry averages: credit unions (banking), Southwest Airlines (airlines), PNC (banking), TriCare (health plans), Apple (computer makers), American Express (credit cards), Sam’s Club (retail), Charles Schwab (investments), and Hampton Inn (hotels).
Nine companies are 15 or more percentage points below their industry loyalty average: DHL (parcel delivery), RadioShack (retail), Citibank (banking), 21st Century (insurance), Bank of America (banking), Days Inn (hotels), HSBC (banking), E*TRADE (investments), Charter Communications (TV service).
The research by Temkin Group also analyzes the changes in ratings between 2011 and 2012. Computer makers, banks, insurance carriers, and TV service providers made the largest year-over-year gains, while three industries had declines: retailers, airlines, and hotel chains. Led by three banks — PNC, USAA, and credit unions — 19 companies show some improvement since last year. Kohl’s and Hyatt had the only double-digit declines. 
This report can be accessed from the Temkin Group website at http://www.temkingroup.com or from the blog, Customer Experience Matters, at http://experiencematters.wordpress.com.

Englishman Seeking Traditional English Style Beers in San Diego….

A quick lesson in some classic English beer styles and San Diego brewery New English Brewing Co.

Extra Special / Strong Bitter (ESB) ESBs are essentially more aggressive and more balanced Bitters, both in alcohol and hop character, but nothing overpowering. Color range will be similar, though leaning towards the darker end of the scale; dark golds to copper. Despite “bitter” being in its name, ESBs are not really all that bitter. They key to an ESB is balance – examples include Fuller’s ESB, Old Thumper ESA & Wells Bombardier.

New English Brewing Co have released explorer E.S.B. Described as an assertively hopped and respectably strong bitter, while balanced with a chewy maltiness. Reviews on Beer Advocate (www.beeradvocate.com) describe the nut and biscuit flavors as highlights of this beer.

English India Pale Ale (IPA) – The majority of British beers with the name IPA include Greene King IPA, Deuchars IPA, Flowers IPA, Wadworth Henrys Original IPA, etc. Though bearing the name IPA, these session bitters are not as strong and hoppy as an IPA in the USA. The English IPA has a lower alcohol due to taxation over the decades. – and you hopheads out there used to West Coast IPA or Sculpin IPA, please don’t be disappointed, this is really how most IPA’s taste back in Britain!!

First brewed in England and exported for the British troops in India during the late 1700s. To withstand the voyage, IPA’s were basically tweaked Pale Ales that were, in comparison, much more malty, boasted a higher alcohol content and were well-hopped, as hops are a natural preservative. Historians believe that an IPA was then watered down for the troops, while officers and the elite would savor the beer at full strength. The leaner the brew the less amount of malt there is and less need for a strong hop presence which would easily put the brew out of balance.

Troopers Tipple IPA is a true English style IPA, using English hops to provide much less bitterness (38 IBU’s) in the authentic English style.  However with plenty of hop flavor due to the use of English East Kent Goldings. Troopers Tipple IPA was designed to be a true ‘session beer’ to be enjoyed while relaxing with friends or as an accompaniment to a variety of food & a good choice for those wanting to appreciate IPAs but who haven’t yet acquired the taste for the outrageously bitter US Style IPAs.

The Tasting Room opened on January 26TH 2012, try the flight of 4 tasters for $5! 11545 Sorrento Valley Rd, Suite 305, San Diego, CA, 92121 – http://www.newenglishbrewing.com

Delicious Eggs Benedict

Delicious Eggs Benedict for 2
eggs benedict

eggs benedict

 ½ Cup Extra Sharp Cheddar Cheese
2 Eggs
4 Slices of Bacon
1 Avocado
2 Frozen Biscuits
For Hollandaise Sauce
1 Egg Yolk
4 tablespoons butter
Juice from ½ Lemon
 Melt Butter in Microwave –  let it cool
Add lemon juice
Add 1 Egg Yolk
Mix
Put mixture in microwave for 30 seconds and mix again with fork