US Bartenders Join 47 countries in the World’s Largest Cocktail Education Program

Combine two parts wisdom and one part charm, add a dash of hospitality and garnish with a friendly smile – this is the recipe for a great bartender.

Diageo will honor bartenders and mixologists by debuting the Diageo World Class program in the United States in conjunction with the United States Bartenders’ Guild (USBG).This cocktail training program will champion the art of the crafted cocktail and name one talented bartender the first-ever World Class U.S. Ambassador, who will represent the United States at the Diageo World Class Global Final in Brazil this coming July.

To participate, hopeful bartenders and mixologists should register at www.DiageoWorldClassUSA.com and complete three online educational modules enriching their skills and knowledge of the culinary art of the cocktail. The modules will focus on the history of classic and innovative recipes both behind and in front of the bar such as

  • Classics with a Twist

  • Asian Influences

  • Gentlemen’s and Ladies’ Drinks.

 Participants will also use their newly acquired knowledge to submit an original cocktail recipe and instructional video featuring premium spirits from the Diageo Reserve portfolio, including

  • Ketel One Vodka

  • Ciroc Vodka

  • Tanqueray No. TEN Gin

  • Zacapa Rum

  • Bulleit Bourbon

  • Johnnie Walker Blended Scotch Whisky

  • Don Julio Tequila

To ignite the spirit of program, the USBG, along with World Class U.S. will host a series of six events across the country. From April 23 through May 15, 2012, renowned mixologist and Tanqueray Global Ambassador Angus Winchester will travel to Houston, Miami, Chicago, Boston, Seattle and New York to recruit bartenders and inform potential participants about the international program.

Additionally, Winchester will use his industry expertise to judge participants’ cocktail recipe submissions and select 20 mixologists to compete in the program’s final challenge.

Following Winchester’s selections, World Class U.S. will culminate with a final event on June 19, 2012, in New York City.

For additional information and to register for the program, visit www.DiageoWorldClassUSA.com. Join the conversation by following @WorldClassUS on Twitter, use the hashtag #CocktailChallenge and visit www.facebook.com/diageoworldclassus.

Newcastle Brown Ale: Have you experienced the Lighter Side of Dark?

A Uniquely Interesting Combination by Will Hanrahan

I spent 3 amazing years in Newcastle and graduated with a degree in Marketing, so it’s great to see how popular this beer is in the USA. I wanted to share a little more information of the brand and about the city of Newcastle. Cheers!!

Newcastle Brown Ale

Newcastle Brown Ale: Brewed in Tadcaster, North Yorkshire

Ad Campaign Characteristics: Wit, Intelligence & Dry Humor

 

Dry Heat billboard

Objectives: Breaking Conventions

Standing apart from the perceptions that most domestic beers thrive upon A dark beer that is surprisingly easy to drink

Bloody Smooth

Not your typical ale – an extraordinary beer, distinct and innovative with real ingredients

NewcastleCampaign

Educating consumers and sharing the Beauty of the Brand, the Beer and Banter in British Culture

Fun Facts

The day after “Broon’s” launch, it was said the local police appealed to the brewery to make it weaker because the cells were full of drunks.

The ale was also dubbed “dog” by drinkers, as they would make the excuse of going to “walk the dog” when nipping to the pub

Varieties of Newcastle

Founders Ale

  • Newcastle Summer Ale: Refreshing and light, this golden beer offers a subtle citrus hop aroma and a clean, refreshing flavor with a dry finish
  • Newcastle Werewolf: Naturally blood red in color, this distinct tasting fall ale produces a combination of sweet berry overtones and a sudden bite of bitterness
  • Newcastle Winter IPA: Zesty in character and jam-packed with a creamy finish, the Newcastle Winter IPA is full-bodied and hoppy, delivering unique and authentic malt flavors for the cold season and snowy matchdays
  • Newcastle Founder’s Ale: A rich ode to the heritage and the work of five of the best brewers in the city coming together to show off their craft, Founder’s Ale offers a full-bodied ale with a sweet and dry finish

Some Famous Geordies 

Mark Knopfler

Sting

sting

Brian Johnson

George Stephenson

Alan Shearer

Alan Shearer

Why are people from Newcastle called ‘Geordies’?

ONE theory is that the name was taken from George (Geordie) Stephenson, the mining and railway engineer who hailed from the north-east. 

Geordies 

Another is that it derives from a term of abuse coined by the Scottish Jacobites in the 1745 Rebellion because of the defence of the town of Newcastle against them by supporters of King George (Geordie) II

Angel of the North 

The Angel of the North  Read more here (http://en.wikipedia.org/wiki/Angel_of_the_North)

And Finally….

Did you know the first public demonstration of the light-bulb was given by its inventor Joseph Swan on 3rd Feb 1879 at a lecture theatre in Newcastle, therefore the first public building in the world lit by electric light? In 1881 Mosley Street in Newcastle became the first street in the world to be illuminated by electric light.

Please let me know if you have any more questions about Newcastle and the Brand, always happy to help. I hope you found this article interesting.